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JPMorgan: Bitcoin Could Hit $266K Long-Term, Beats Gold

JPMorgan analysts predict bitcoin may reach $266,000 over the long term, calling it more attractive than gold due to lower relative volatility, despite current market pressures from ETF redemptions.

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1. JPMorgan says bitcoin could reach $266,000 ‘long term’ as it looks more attractive than gold
<p>That target is “unrealistic” this year, but possible “over the long term” once negative sentiment reverses, according to the analysts.</p>

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2. JPMorgan: Bitcoin is Now a More Attractive Investment Than Gold Long Term
<p><a rel="nofollow" href="https://bitcoinmagazine.com">Bitcoin Magazine</a><br />
<img src="https://bitcoinmagazine.com/wp-content/uploads/2026/02/JPMorgan-Bitcoin-is-Now-a-More-Attractive-Investment-Than-Gold-Long-Term.jpg" style="display: block; margin: 1em auto"><br />
<a rel="nofollow" href="https://bitcoinmagazine.com/news/bitcoin-is-now-more-attractive-than-gold">JPMorgan: Bitcoin is Now a More Attractive Investment Than Gold Long Term</a></p>
<p>JPMorgan says Bitcoin’s long-term case versus gold is strengthening despite its historic sell-off.</p>
<p>This post <a rel="nofollow" href="https://bitcoinmagazine.com/news/bitcoin-is-now-more-attractive-than-gold">JPMorgan: Bitcoin is Now a More Attractive Investment Than Gold Long Term</a> first appeared on <a rel="nofollow" href="https://bitcoinmagazine.com">Bitcoin Magazine</a> and is written by <a rel="nofollow" href="https://bitcoinmagazine.com/authors/micahzimmerman">Micah Zimmerman</a>.</p>

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3. JPMorgan says bitcoin's lower volatility relative to gold might make it 'more attractive' in long term
ETF redemptions and futures liquidations are pressuring crypto markets, the bank said, even as rising gold volatility quietly strengthens bitcoin’s longer-term investment case.